MAC invites artists from all disciplines to apply for our Artists Online: Transitioning to Digital Marketing program. This program will enable artists to develop their professional stories through engaging artist introduction videos. Up to 25 artists will be selected to participate in this exciting opportunity.
MAC will lead the selected artists through a 3-step development process:
- Video Style Exploration & Creative Development
- Script Development
- Video Production
This program will provide participants with the knowledge to direct and produce their own videos in the future.
Participants will learn film structure, script writing, and other film basics through masterclass opportunities with professional film makers. This lead up to the key component of creating engaging introduction videos, or “Artist Video Statements,” captured by a professional video producer and editor. These short videos will be vital digital marketing tools that will allow audiences to get to know the artists on a personal level and will promote and celebrate Mississauga artists.