TD Culture Lab: Webinar Series

A webinar series providing valuable Professional Development Learning Opportunities to Mississauga’s Creative Community.

Sponsored by TD Bank Group and presented by Mississauga Arts Council, TD Culture Lab is a series of professional development webinars designed specifically for the creative sector in Mississauga.

Our winter 2021 series of FREE webinars featured leading professionals and covered topics like Brand Development and Marketing, Finances for Artists, Grant Writing, Movie Making on a Budget, and Music Promotion.

The 90 minute webinars were hosted on Zoom throughout February and March 2021. Check out the webinar recordings on MAC’s YouTube channel and download the resources below.

Video Production on a Budget

February 11, 2021

So you want to make a film. What will it cost? What things do you need to consider before/during and after filming? What can you do to elevate your film from good to better to best? Join Cynthia Crofoot and Jim Morrison IV for an in-depth exploration into the world of “Micro-Budget Film Making”.

Get Your Songs on the Radio

February 16, 2021

Have you ever wanted to hear your song on the radio? Join Demetrius Nath of Antiskeptic Entertainment and recording artist Elyse Saunders for a crash course on how to get your music on the airwaves. Identify what works, why it works & how to make it on air. Understand why radio is still relevant at this day & age…and perhaps how you can cash in.

Effective Grant Writing for Artists

February 18, 2021

This webinar will explore how artists can use existing grants to generate funds for their work and effective strategies for artists to stand out among assessors when applying for grants. Presenter, Rohit Mehta, is the Founder and President of DoGood Fundraising and has been active in the non-profit sector for 16 years. Special guest, Maura Broadhurst of the Ontario Arts Council will join Rohit to discuss OAC’s programs and best practices for grant writing.

Creative Journey$: The DIY Creative Career

February 25, 2021

Interested in a career transformation? Pro Musicians have to do as much as they can themselves. Here’s how Michael (Crusty Media) Amaral went from catalogue photographer to playing guitar and recording songs with his band No Big Deal, to directing 70 music videos last year! Going from 1000 Instagram followers in 2019 to 3000 now helped. Next week he’s starting a podcast and it all began with being impatient. Refusing to wait for someone else – with magical money to appear. Host, singer-songwriter Arlene takes you through the evolving fortunes of the tireless creative obsessive, Michael Amaral.

Brand Building Tips for Creatives and Entrepreneurs

March 4, 2021

Daniel Francavilla is a creative strategist and mentor making a positive impact through his agency, Now Creative Group. This informative webinar will cover how you can grow your audience through consistent and authentic content, defining your personal brand, and how to set yourself up for success online in today’s chaotic pandemic world. Join us and learn the basics on how to make things happen for business and artistic brand.

Creative Money

March 11, 2021

Chris Enns is a certified financial planner (CFP) and opera singer. As the founder of Rags to Reasonable – an advice only financial planning & money coaching firm, he specializes in working with creatives and people with other non-traditional financial situations. The Creative Money Webinar will cover topics like: Setting financial goals; Mapping the cost of your life and figuring out irregular expenses; How to separate your business and personal life; How to manage variable income; The fundamentals of self-employed tax returns; and tools that can help manage your money.

Recording at Home…Like a Pro

March 23, 2021

Stuck at home but still need to record a song? Is podcasting is your new pandemic hobby? Recording from home doesn’t need to be frustrating, and you can even build a great home set-up without breaking the bank. Join musicians Mark Kelso and Matt Zaddy for this webinar, and hear their tales of success, lessons learned, mistakes to avoid, and more at this webinar. Got questions about the best USB Microphone or the best software? Yep, they can help with that too!

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