More on our 3 Word Mission Statement:
Create is about more than creating original artistic works: It’s finding a way to grow investment in the arts and thus help artists fulfill opportunities to use their talents, gain exposure and experience, create more impact and get paid for it.
The Create umbrella includes programming to give artists more opportunities to do and develop, as well as growth marketing, career support and generating interest and activity for individual artists and groups, whether it’s developing new venues, projects for collaborations, showcases, or finding sponsors to invest in growing their art form.
Connect focuses on applying innovative communications approaches to attract new and more attention to artists’ works, to intrigue and raise public awareness, to increase public participation and spur regional appreciation for arts culture in Mississauga.
Spotlighting and celebrating artistic excellence drives broader public awareness, creates excitement for excellence, inspires greater quality of artistic expression and performance, increasing appreciation for what’s actually being done. Thus Celebration is about creating public impact for artists and arts in Mississauga.
For 2018 – 2020 The MARTYS will continue to exemplify the motivational power of awards the unifying connectivity of an awards program delivering inspiration and motivation for doing more and doing it better.
Next Steps in MAC’s city building process arise from commitment to new value metrics – Innovation – Investment and Impact.