The Mississauga Arts Council
CREATE | CONNECT | CELEBRATE
The Mississauga Arts Council is dedicated to enabling the growth of the arts by creating opportunity and connection between artists and residents in Mississauga and beyond. Celebrating our milestone 40th anniversary this year, The Mississauga Arts Council is a registered charity, dedicated to accelerating progress toward the attainment of our Vision of Mississauga, as a vibrant cultural community where arts and culture thrive!
Our Vision: Promote a thriving Arts Economy in Mississauga
Our Mission: Empower the Arts Economy by: Creating opportunities & capacity; Connecting artists to audiences and each other; and Celebrating artist’s achievements
Our Values: MAC believes in the value of creative collaboration, facilitating partnerships, encouraging healthy competition between artists and strengthening creative communities.
Our Strategy: To provide arts-based programming to communities across our city by supporting artist-led enterprises and programs, to provide valuable communications and marketing services to individual creatives and groups, and to advocate for development of our city’s arts economy.
MAC’s three concepts that capture how we accelerate growth in the arts economy:
Create is about growing new opportunities for artists to use their talents, gain employment and public exposure, and earn valuable experience. This includes applications for grants, sponsorships, and matching funds for creative projects of all kinds, project development, and career support for individual artists and groups.
Connect focuses on innovative communications, media marketing connecting new partners for collaborations, infusing value into networking events, connecting artists with each other, new audiences, sustainable business practices, and funders.
Celebrate ensures artists are recognized and rewarded for their accomplishments. For instance, The Mississauga Arts Awards showcase creative excellence, drive broader public awareness, create excitement and a real sense of belonging, inspire greater quality of artistic expression and performance, increases public participation with artists and arts in Mississauga.
Testimonials & Support for MAC:
Mayor Bonnie Crombie
Mayor of Mississauga
“Thank you for…all the great work MAC has done you’ve really brought a lot of innovation to arts and culture in Mississauga and we thank you all.”
Director, Arts and Culture, City of Mississauga
“There is a favourite expression of mine that ‘pressure makes diamonds’. That expression has never been truer than it has been for MAC this past year. I want to congratulate and thank you for your incredible efforts. We look forward to your continued leadership and partnership.”
Councillor Karen Ras
Mississauga City Councillor (Ward 2)
“We need to make the sure MAC is strong so they can support artists and others in the community so we are stronger going forward.”
“As an artist I can’t say enough about how supportive they are! They [MAC] are always providing opportunities, guidance and support…They are a treasure for Mississauga artists!”
Councillor Carolyn Parrish
Mississauga City Councillor (Ward 5)
“I think the sign of a sophisticated City is that we have to value the arts…If the arts don’t thrive then we don’t become a significant City. MAC does valuable work…thank you very much and keep up the good work.”
“MAC is becoming even more [is it possible?!] amazing in promoting all things arts and cultural for their members and the extended community.”
MAC’s Strategic Plan 2021-2024: A Brave New World
In 2020, MAC’s Board of Directors developed a new strategic plan that responds to the devastating effect COVID-19 has had on the arts economy, and how MAC can position efforts to benefit the arts sector in new and more impactful ways.
Our strategic plan, A Brave New World, outlines five strategic priorities:
- Drive digital innovation
- Increased emphasis on the arts economy
- Develop increased public-private sector funding partnerships
- Enhanced community outreach
- Employ agile and entrepreneurial business model
These priorities are already at the heart of our organization, and will drive our activities and priorities throughout 2021-2024.
MAC’s Annual Reports
Each year MAC produces and published an Annual Report highlighting our key activities, our finances, and our strategies. These reports celebrate the accomplishments not only of MAC, but of our community of members who help MAC contribute to the thriving arts sector in Mississauga.