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TD Culture Lab: How to Treat Your Music Like a Business

Event promotional graphic for a TD Culture Lab webinar titled "How to Treat Your Music Like a Business" with Johnny Fiacconi. Features a portrait of Johnny Fiacconi wearing sunglasses and event details: Tuesday, September 15, 2026, from 7:00 PM to 8:30 PM EDT, online via Zoom. Registration available through Eventbrite at macarts.ca/tdcl. Logos for TD and Mississauga Arts Council are included.

Join musician, bandleader, and digital creator Johnny Fiacconi for a practical session on building your music career.

Date: Tuesday, September 15, 2026
Time: 7 PM – 8:30 PM EDT
Location: Online via Zoom
Register: For FREE via Eventbrite

What does it take to build a sustainable career as a professional musician in 2026?

Drawing on his experience building a full-time touring career with The Dreamboats, musician, bandleader, and digital creator Johnny Fiacconi will talk about what it looks like to be a professional musician in 2026, from making money online and using social media effectively to touring, playing bigger rooms, and creating more value for the people and businesses around your project.

Johnny will also share how developing a business plan has helped his band make more strategic decisions and pursue opportunities with greater intention, rather than simply reacting to what comes their way. Artists will leave with practical ideas they can apply to their own projects, regardless of where they are in their careers.

Who Should Attend?

This webinar is designed for musicians and artists who want to take a more intentional approach to building a sustainable music career. Whether you’re an emerging or established artist, you’ll have the opportunity to ask questions, gain valuable insights, and learn from Johnny’s firsthand experience in the music industry.

Headshot of Johnny Fiacconi.

About Johnny Fiacconi

Johnny Fiacconi is a drummer, band leader, and music-business content creator with over 15 years of professional experience. A founding member of The Dreamboats, he has toured internationally, earned multiple music awards, and helps artists grow through performance, branding, and industry education.

You can follow him at instagram.com/johnnyfiacconi